In the NY Times Magazine this week:
The Way We Live Now – I Tweet, Therefore I Am

Back in the 1950s, the sociologist Erving Goffman famously argued that all of life is performance: we act out a role in every interaction, adapting it based on the nature of the relationship or context at hand.
When I was a little kid we’d drive to visit relatives, most of whom were conveniently placed almost exactly an hour’s drive away.
Among young people especially she found that the self was increasingly becoming externally manufactured rather than internally developed: a series of profiles to be sculptured and refined in response to public opinion. “On Twitter or Facebook you’re trying to express something real about who you are,” she explained. “But because you’re also creating something for others’ consumption, you find yourself imagining and playing to your audience more and more. So those moments in which you’re supposed to be showing your true self become a performance…”
I think this idea of a “manufactured self” isn’t new. We build our personas around the way we want other people to see us. For better or worse, we choose our clothes, our music, our passions, even our friends based on how they will be perceived by others.















